Ninety Percent Coalition

- merch design for a start up brand -

Ninety Percent Coalition is a startup business that aims to support and raise awareness about the entire coffee supply chain. To start, they wanted to create a design to be placed on premium sweatshirts, telling the sourcing story of coffee. They plan to donate 90% of the profits back to coffee farmers and their communities.

The brief was to design a simple illustration for embroidery on the front and a large, detailed line art illustration for the back of the sweatshirt. Both were meant to tell the story of "Planting," the first phase of the coffee supply chain.

During this project, we went through multiple steps: from my learning the basics of coffee planting, to determining the main shape of the illustration, and finally, to the last round of positioning the "Planting" title within the illustration."

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