I always love working on projects that bring me to the mountains. This was definitely one of them. Hikemates team asked me to create design that would be used on various products for their upcoming event - Multi day hiking trip over the ridge of Low Tatras.
Design should fit on a flag, badge and booklet cover for the event participants. Part of it was also to draw a map of the hiking route together with sleeping points and main characteristics of this beautiful mountain range.
The whole project needed to fit the branding strategy and colors of the main sponsor Fjällräven so this was the multi-site cooperation.
All product photos: Fjällräven archive, author of the photos Jakub Letovanec